Workfront adobe acquisition5/8/2023 ![]() The idea is to make its creative and business applications more collaborative, enabling teams to work closer on projects as they continue to operate remotely (opens in new tab). The deal is seen as Adobe's biggest effort to boost its Experience Cloud division, which includes its marketing, advertising and analytics services. ![]() “The combination of Adobe and Workfront will further accelerate Adobe’s leadership in customer experience management, providing a pioneering solution that spans the entire lifecycle of digital experiences, from ideation to activation.”
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